Twitter has announced a great tool for all website owners. Twitter Web Analytics, a tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites.

It is powered by BackType, the social analytics company that Twitter acquired in July.

The product provides three key benefits:

  • Understand how much your website content is being shared across the Twitter network
  • See the amount of traffic Twitter sends to your site
  • Measure the effectiveness of your Tweet Button integration

The tool will be made available to all website owners within the next few weeks.