HTC announced its new flagship device on Tuesday – HTC One. The smartphone features 4.7-inch LCD display with 1080P resolution. Full HD on that display size makes for a whopping 468PPI which is possibly the highest ever. This smartphone is powered by Qualcomm Snapdragon 600 processor with each of its four cores clocked at 1.7GHz and features 2GB RAM. HTC have improved the battery of HTC One as compared to HTC Butterfly and now it features 2,300 mAh embedded battery. HTC One will be available with 32GB or 64GB internal storage and there is no support for microSD card.


HTC One’s major feature is its primary camera. The HTC One is the first camera with ‘UltraPixels’. HTC used a new technology for its camera and believes that is better than the the camera technology used in the existing phones. HTC One camera will shoot pictures in just four mega pixels. HTC claimed that the camera in its new phone can capture 300% more light than the cameras in existing phones.

At the launch event in the US, an HTC official said, “For years, people have been misled about what is important in a camera – what matters is not pixel count, but pixel size. Bigger pixels let in more light, it’s simple physics… We’re trying to balance out what a lens can support and what a sensor can support. We’re talking about real image quality, not just megapixels for the sake of megapixels. The era of the megapixel is over.”

The phone is likely to be available in March in various countries (hopefully India too).