John Sculley, former Apple CEO is going to launch his own smartphone brand in India, says a post at BGR. The new smartphone brand will be led by Ajay Sharma who is currently heading Micromax’s smartphone division (also formerly HTC’s India head).
The launch of this new brand smartphone is expected in April 2014. The smartphones being developed will be priced between Rs 5,000 and Rs 15,000. The brand is being funded by Singapore-based Inflexionpoint, an investment and acquisition, which also happens to have Sculley as one of its founding partners.
Indian mobile industry is booming with lots of brands, both external and internal now targeting Indian customer needs. Will this new brand make a difference? Let us know your opinion by commenting below.
Source: BGR IN