“Chandamama” India’s oldest Children’s magazine ( around since 1947) celebrated its 64th year by launching its Chandamama application on the Apple app store. With the penetration of technology and digital media, Chandamama have now announced their endeavor into digital medium to spread their content on the web.It’s a unique way of spreading stories on iPhone, iPad, iPod where users not only get to read their favorite tales but they can also listen to them. This application is also presented various regional languages.This’ll bring up a new & hi-tech way of interaction with the engrossing stories, amazing facts, and thought provoking features we have all grown up reading and being influenced by.
The never ending stories of Vikramaditya and betal (wise king & witty ghost) has brought huge recognition to Chandamama magazines. These stories were derived from ancient Sanskrit work known as Betala Panchvimshati, and they were featured as a television serial for many years.
Going forward the application will include regional languages but as of now users can choose to read or listen to the amazing stories on the iphone, ipod or ipad in English. The Chandamama bookshelf on the app store, boasts of beautifully illustrated, cleverly animated read-along stories coupled with tons of hidden surprises, challenging creative activities, unlimited fun and much more.
When you visit the website, you are welcomed with colourful layouts displaying your favorite stories. The site portrays different categories of fables from serials, comic, mythology, contemporary, etc.
Commenting on the launch of the Chandamama application, Mr. Prashant Mulekar, Editor, Chandamama said,
[quote]”It gives me immense pleasure to launch this application as, in the true sense, we have taken the first step towards leveraging Geodesic’s technology platform to integrate Chandamama’s content. Needless to say, this will help extend its reach to current and future generations worldwide. Chandamama is a leader in the children’s content segment and we are confident that we will continue to surge on this path and make our mark in emerging media as well. Straddling the traditional and contemporary, Chandamama’s presence is sure to be felt everywhere in this increasingly global world.”[/quote]
The app itself is available for free download and is available only in English at present, although the magazine itself is available in a number of Indian languages. We have been told that other languages will be added in the coming days.The magazine is pretty much in standard e-book format with the option to pinch and zoom and turn over pages with a flick of the finger. You can also opt to hear the book read out to you, though we would warn you against using it – it is just too impersonal in its present avatar.