Rumors are spreading around in the silicon valley that Apple is developing digital TV which supports iOS operating system. This is one of Apple’s plans of further expand its market.

Apply may introduce the new digital TV in the end of 2012 or early 2013 according to Piper Jaffray analyst Gene Munster who has been a Apple analyst for a long time. The final product may be a TV that will be running on iOS platform. iOS will enable users to not only watch movies but also play games and run applications.

Reports that support the rumors of Apple TV

  • Piper Jaffray analyst Gene Munster, a longtime Apple analyst, predicts that Apple will produce a television in  late 2012 or early 2013. In an interview with VentureBeat, Munster cited multiple sources, including component suppliers as well as an internal Apple source, to back up his theory. Munster predicts this will be an actual TV, not just a set-top box, and most likely running a version of iOS. (Note: Munster made a similar claim in 2009, except then he said that Apple would have a TV by 2011. He now says “I think the probability is almost zero that it will be this year.”)
  • Venture capitalist Stewart Alsop, of Alsop Louie ventures, lent credence to the “iTelevision” theory in an interview with VentureBeat. Alsop sits on the board of media hardware maker Sonos, was formerly on TiVo’s board, and follows the hardware industry closely. He says he has heard from multiple sources throughout Silicon Valley that the Apple television project is underway.
  • The Wall Street Journal mentioned that Apple is “working on new technology to deliver video to televisions, and has been discussing whether to try to launch a subscription TV service,” according to “sources familiar with the matter.” That’s typically code for an inside source.
  • And Cult of Mac notes that the time may be ripe for Apple to make a television, as high-end TVs have started to dip below the $1,000 price threshold.
  • Even former Apple CEO Steve Jobs turned the wheels of the rumor mill in 2010, saying that it made sense for Apple to integrate its technology into television sets.